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Joseph Jaffe to early Second Life marketers: fail

Started by Lowell Cremorne · 10 months ago

Joseph Jaffe runs a marketing company called crayon and in the lead up to a visit to Australia Marketing Magazine have completed an interview with Jaffe on his thoughts about Second Life as a platform.
He’s fairly scathing on some of the earlier marketing efforts in Second Life, som ... Continue reading »

1 comment

  • I find it deeply ironic that exactly the same things Jaffe rails against (building big pointless islands etc) is exactly what Crayon did at launch! (By the wat, Crayonville has a traffic count of 3). It is also worth noting that his "launch" in Second Life was roundly reviled by residents. He seems to come from the McPalin school of spin!

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