DISQUS

Dusan Writer · 1 year ago

They want to be a platform and not a world. But they've got this darn world on their hands, and having 'worldly communications' with it, within it - well, it's not very platformy is it? Shifting anything smacking of community off into a separate part of the Web site, and then attaching "experts" to different topic areas, speaks to their internal dialogue which excludes community relations and includes words like "user case" and how to partition off the service functions into technology platforms that can later be white labeled for corporate consumption.

All of which is fine but as always you get the sense that they have a poorly implemented road map for getting there. You shouldn't need to announce something like this 2 months before it happens unless there's something else hidden behind the curtain - a major launch? A buy-out? Merger? Or just the usual attempt by Robin Linden to fight fires but leaving us all sprayed with flame retardant foam.