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The psychographics of avatars

Started by Lowell Cremorne · 11 months ago

The group ‘Business Communicators in Second Life’ have a fascinating transcript up on their site. It involves market research firm ‘Market Truths’ who have done some research on avatars and have divided them into six psychographic groups: Team Playe ... Continue reading »

1 comment

  • Can we add another category?

    CATEGORISOR |ˈkatɪgərʌɪzor |
    noun [ redundant ]

    Those who turn up in Second Life, usually under the pretence of academic research, attempting to define and categorise arbitrary social groups to little purpose or effect.

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