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Altho it's limited to resident's use of the Search system the advantage of prioritising that kind of measurement in SL is that it would pretty much filter out spam-bot-searches and camping, rendering them useless and leaving a much more accurate set of figures.
They can do all sorts of smart things to measure inworld activity, the current traffic head-count is certainly an outdated blunt instrument. Depends which Google features they paid for and intend to switch on i guess... :-)
We have RealXtend and OpenSim alongside Second Life now, which all share a similar architecture in common. We should try to find a traffic solution that incorporates them into the equation too. My suggestion was to build the traffic monitoring into the viewer (which all these worlds share) and then have the viewer send along all of the required data to an external DB for analytics etc. See my blog post at http://www.wammyshouse.com/?p=23 for the nitty gritty of what could be a nice all-inclusive solution.
It wouldn't really be a good solution though unless it was pre-built into the viewer, otherwise it would suffer the same opt-in problem that Alexa has for web statistics. So maybe a non-profit oversee's the db and provides nice stats for the public to access?
Any comments / questions / rude remarks? :O)
Cheers,
Lee